![]() ![]() Susan helps her clients monetize and optimize their critical IP assets through strategic and creative positioning, management, and enforcement of their worldwide trademark, copyright and domain name portfolios and extensive collateral product licensing. Susan also serves on the Board of Visitors of the University of California, Irvine School of Law, the University of California Irvine’s Business School’s Dean’s Advisory Board and on the Board of Human Options, an organization whose mission is dedicated to ending the cycle of domestic violence. ![]() She also serves on the highly regarded President’s Council of Cornell Women. She was honored by her alma mater, Cornell University, which named her a Distinguished Classmate. In 2020, Susan was selected to be a member of the prestigious United Nations’ Artificial Intelligence Initiative (“AI For Good”), joining an elite team of law firm leaders, international business executives, university deans, and UN thought leaders. Law360 named Susan to its Intellectual Property Editorial Advisory Board five times and profiled her as one of the "10 Most Admired Intellectual Property Attorneys.” National Diversity Council named Susan one of the Top 50 Women Lawyers in the U.S. Her practice has spanned over 30 years across virtually every industry and in most jurisdictions throughout the world.Īmong Susan’s recent notable awards, Susan was listed in Band 1 of Chambers’ 2022 Intellectual Property: Trademark, Copyright & Trade Secrets (California) guide named an outstanding IP Practitioner in the elite WIPR Leaders Guide 2021 selected as the recipient of the 2020 Client Choice Award for the Intellectual Property – Trademarks Category in California, voted exclusively by corporate counsel selected as a “Woman Leader in The Law” in 20 by ALM Legal Leaders recognized as one of the Top IP Lawyers of 2020 and “20 Top 100 Women Lawyers in California” by Los Angeles and San Francisco Daily Journal “2019 Lawyer of the Year” in Trademark Law by Best Lawyers in America “2018 Trade Marks Lawyer of the Year” by Finance Monthly Global Awards “2018 IP Lawyer of the Year” by Corporate Livewire “2018 Most Influential Woman in Trademark Law – California” by Acquisition International “2018 Lawyer of the Year for Intellectual Property” by Lawyer Monthly “2018 Gamechanger of the Year: Trademarks /Brand Management” by ACQ5 Global Awards “2018 World’s Leading Trade Mark Law Practitioners” and “2018 World’s Leading Women in Business Law” by Euromoney Top (Gold) rankings both Nationally and in California for Trademark Prosecution and Strategy” 2022 World Trademark Review a “2018 Leader in Trademarks” by The Legal 500 United States and “IP Star” in the Managing IP Magazine’s World IP Handbook and Survey. Susan works directly with CEOs and senior executives, in and out of corporate boardrooms. At the forefront of global strategic management and monetization of big name brands on a worldwide level, she is known for developing cutting-edge branding strategies, most notably in "bet-the-brand," high stakes trademark cases. When the stakes are high and critical brands are at risk, Fortune 500 companies, world champion athletes, high-net-worth individuals, A-list celebrities and highly visible pre-IPO companies turn to Susan for her strategic thought leadership and counsel, honed by her three decades of experience. ![]() Susan is consistently recognized by numerous publications and organizations as having one of the preeminent and most innovative international trademark practices in the country, and for being a game-changer. Susan is Co-Managing Shareholder of the Orange County office, Co-Chair of the firm's Global Trademark & Brand Management Group, and Senior Advisor to the firm’s Women’s Initiative. ![]()
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